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27th August 2007 at 23:40

Every Coke needs a Pepsi

Hey, competition is good, and yup, we have some. That would be fine if they weren’t so damned good. They’re called Duarte Design, and their offices are well worth a visit. So that’s what we did.

Luckily for us, they’re based in Mountainview, CA, but even continents apart, we had a lot to talk about.

So much so that we’re swapping staff, some anyway – for a few weeks. This way, everybody wins. It amazes me why more people don’t do this more often. Here’s a challange: find your biggest competitor, see what you can learn, and see what you can teach. Everybody wins.

Quid Pro Quo, Clarice.

Just for the record though, we’re Coke people…!

 

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